AICC Member Celltick Launches First Global Advertising Network for the Idle Screen

Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick participated in AICC Business Exchange with Amdocs and at&t in April 2008

Celltick, the leading provider of idle screen mobile marketing,  announced the launch of livescreen.com, the world’s first web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick’s LiveScreen Media platform is operational. The platform was built in collaboration with BidVertiser an international ad network serving billions of ads per month, using a proprietary ad serving platform.

This announcement further reinforces Celltick’s stated media strategy. The first phase was to shift its business model from selling technology to managing a media channel for operators. These services have already achieved critical mass in their respective markets and are currently covering over 20 million users.

Stephen Dunford, CEO of Celltick, said: “Celltick is proud to be launching a global ad network specifically for the idle screen. The idle screen represents one of the biggest mobile advertising opportunities in the coming years, and we are already well placed to serve ads to millions of mobile customers around the world. livescreen.com provides a central hub for advertisers of all sizes to interact with customers on a local, personalized and timely manner.”

Full Press Release

Israeli social network analysis co. Datanetis joins AICC

We first met Datanetis at the Israel Mobile Association (IMA) US roadshow introducing Israeli companies to major US mobile carriers.  The local meeting was of organized by AICC member Dan Israel with key executives at at&t. Since then, Elery  Pfeffer, Datanetis’ CEO, presented at AICC’s Telecommunications Committee and was introduced to several companies in the region.   

Datanetis’ solutions help consumer facing organization increase marketing and business impact through harnessing consumer social influence or word of mouth. Datanetis’s solutions use the plethora of data available to the organization in a new way that is more powerful than ever before. It is able to very accurately analyze social influence and turn it into marketing action. Customers are experiencing results that have wide organization implications on marketing and have a hard effect on the bottom line.

Datanetis was founded in 2005 by a group of industry veterans responding to a dire market need to draw on social influence as part of marketing programs and business intelligence. The company is globally active in numerous verticals such as telecom, retail, credit, travel, internet providers and more. Datanetis’s ability to harness word of mouth is driven by our proprietary ground breaking technology, developed over years of intensive research in applicative social network analysis and proven in successful implementations. The results are clear and measurable. Datanetis’s solutions empower organizations to increase loyalty, increase customer LTV, reduce churn, increase up-sell and cross-sell and increase overall marketing effectiveness.

Israeli WiMAX co Runcom acquires AICC Member Bamboo Media Casting

Bamboo Media Casting participated in AICC Business Exchange with Amdocs and at&t in April 2008. AICC member Veritas Venture Partners is an investor in the company.

This is Runcom’s second acquisition in as many weeks.

Globes, January 4

Mobile WiMAX solutions developer Runcom Technologies Ltd. has acquired Bamboo Media Casting Ltd. in an options swap deal. The acquisition comes less than a week after Runcom acquired most of IXI Mobile Inc.. The amount of the Bamboo acquisition was not disclosed, but Runcom founder and CEO Dr. Zion Hadad told “Globes”, “The task now is to strengthen these deals and move forward, which requires money.”

Full Globes article 

AICC Member PerSay Raises $2.4

PerSay joined AICC in April 2008, participated in the Amdocs/at&t business exchange, and presented at the October Security Committee Meeting (see presentation here)

Voice recognition co PerSay raises $2.4m
Published by: Globes
23/11/2008

Voice biometrics company PerSay Ltd. Has raised $2.4 million from Teuza – A Fairchild Technology Venture Ltd. (TASE:TUZA), Shrem Fudim Technologies Ltd. (TASE:SFKT), and PerSay chairman Dr. Shuki Gleitman. Teuza has an option on a further investment of a similar amount next year.

PerSay develops and markets biometric voice identification products for use mainly by banks, insurance companies, mutual funds and telephony companies that require authentic customer verification to prevent incidences of identity theft and fraud.