AICC Member Celltick Launches First Global Advertising Network for the Idle Screen

celltickCelltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick participated in AICC Business Exchange with Amdocs and at&t in April 2008

Celltick, the leading provider of idle screen mobile marketing,  announced the launch of livescreen.com, the world’s first web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick’s LiveScreen Media platform is operational. The platform was built in collaboration with BidVertiser an international ad network serving billions of ads per month, using a proprietary ad serving platform.

This announcement further reinforces Celltick’s stated media strategy. The first phase was to shift its business model from selling technology to managing a media channel for operators. These services have already achieved critical mass in their respective markets and are currently covering over 20 million users.

Stephen Dunford, CEO of Celltick, said: “Celltick is proud to be launching a global ad network specifically for the idle screen. The idle screen represents one of the biggest mobile advertising opportunities in the coming years, and we are already well placed to serve ads to millions of mobile customers around the world. livescreen.com provides a central hub for advertisers of all sizes to interact with customers on a local, personalized and timely manner.”

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