WorkLight is a venture-backed company with offices in New York, London and Israel. WorkLight has received prestigious industry accolades including being named as one of the “10 Startups to Watch in 2009,” by Network World magazine, selected as part of CIO Magazine’s Web 2.0 Product Suite, singled out with an honorable mention as one of Computerworld’s “10 Cool Cutting-edge Technologies on the Horizon.”
Worklight joined AICC in 2008 and participated in the US-Israel Web 2.0 Business Exchange.
WorkLight, a Web 2.0 for Business Company, today announced that it has been selected as “Cool Vendor” by Gartner Inc., in the report (i) entitled “Cool Vendors in Web Technologies, 2009” by Gene Phifer, Ray Valdes, David W. Cearley, Thomas Otter, and David Mitchell Smith.
The Gartner report states- “Many enterprise Web technologies started on the public Web. The movement from consumer oriented, public Web use to enterprise-oriented use is called ’consumerization.’ …Unencumbered by a large base of legacy clients, these cool Web technology vendors rapidly deliver leading-edge functionality that can deliver significant benefits to the enterprise.”
“This marks an important milestone in the acceptance of consumer social media as business tools. We see organizations across many industries looking for ways to incorporate Web 2.0 tools and services into their marketing, sales, distribution and internal business processes, but they are concerned about security, scalability of services, supporting a multitude of Web 2.0 interfaces and integration with their existing systems,” said Shahar Kaminitz CEO and Founder of WorkLight. “We are excited to be leading of this movement, and especially proud to be recognized by one of the industry’s foremost analyst firms as a Cool Vendor.”
WorkLight enables companies to use consumer Web 2.0 technologies such as social networks, desktop and web-based widgets, iPhone applications, RSS and more, to engage customers, partners and employees securely. Examples of how companies are using WorkLight today to drive business with Web 2.0 include:
Bank offers customers the ability to manage accounts, transfer funds and pay bills using a Vista Sidebar gadget, an iGoogle gadget, Facebook or an iPhone app
An international publisher enables distributors and resellers to track hot titles and order books via Apple Dashboard, Windows Live gadgets and Yahoo! Widgets, securely extending its SAP system
A publicly-traded consultancy allows employees to log billable hours directly through an iGoogle gadget, Facebook, and a slew of desktop widgets
Kaminitz added: “In 2009, we expect to see a dramatic rise in the use of social media tools and Web 2.0 technologies for business, as these innovative tools continue to drive mainstream adoption in both the personal and professional worlds. We look forward to a wide range of new opportunities as companies now realize that consumer Web 2.0 tools can be used securely.”