GGL Global Gaming and AICC member 5min Score Partnership

5min5min develops technologies and platforms that power the targeted syndication and monetization of online video content. 5min is creating online vertical content networks which it programs with content-rich video on lifestyle interests including arts, business, fashion, sports, home, music, health, tech, food, among others. Having developed a proprietary semantic technology to power its VideoSeed distribution platform, 5min serves contextually-relevant video from its extensive destination site library of expert instructional titles licensed from the world’s leading media studios and semi-professional independents. 5min’s content is broadcasted on and across its vast network of comprehensive knowledge and vertical interest site publishers. The company joined AICC in 2007 and participated in the US-Israel New Media Business Exchange.

Global Gaming (GGL), the world’s largest online communities for mainstream and avid gamers and 5min (, the Internet’s leading distributor of knowledge-based, professionally-produced instructional video, today announced a partnership to bring contextually relevant and dynamically delivered video segments to GGL’s social platforms. The partnership will leverage 5min’s VideoSeed platform and proprietary SmartPlayer™ to offer GGL Media’s more than 20 million monthly unique users a compelling feature to help them manage their gaming lives across thousands of game titles. With this partnership, 5min will provide the GGL communities with the most up-to-date videos relevant to the niche gaming culture to enhance and expand its already popular gaming destinations. In addition, GGL users will have an easy way to share tips, insights, strategies and commentary around their favorite game titles within the GGL community environment.

“The partnership between 5min and GGL further reinforces the benefits of the syndication economy,” said 5min CEO Ran Harnevo. “As the GGL network becomes populated with 5min’s expansive video library, the highly engaged and finely targeted audience of GGL will undoubtedly attract a new wave of content producers and brands to the various communities. The connection between destination, producer and advertiser is a dynamic relationship that 5min is determined to cultivate through various niche verticals, including gaming.”

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