AICC Member Definition 6 Interactive Marketing Agency Receives $15M Investment

def61Recognizing the potential for tremendous growth in new media spending, Navigation Capital Partners selected to work with Definition 6 on a nationwide expansion because of the agency’s proven experience and innovative interactive solutions.

“Definition 6 will use this new capital to further develop our media and digital technologies to continue to deliver cutting-edge, interactive and eCommerce solutions to our clients in a faster, more cost-effective manner, while also expanding the service offering to create true turn-key solutions” said Michael Kogon, founder and chief executive officer of Definition 6.

Definition 6 is an independent full-service interactive marketing and eCommerce agency that delivers proven solutions for challenger brands aggressively seeking business growth. Combining innovative marketing and ebusiness solutions, ranging from eCommerce and website design to rich media and Web 2.0 technology, with a consultative approach, Definition 6 ensures desired client outcomes are met. With solid infrastructure and web application development expertise, the firm helps bridge the gap between marketing and IT. Definition 6 maintains key partnerships with both Microsoft and Google, and generates real business results for clients such as VeriFone, Cox, La Quinta Inn & Suites, Carter’s and Wendy’s/Arby’s Group, Inc.

Definition 6 joined AICC in 2003. In 2008 the company was a sponsor at AICC’s Web 2.0 Business Exchange.

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