The London Symphony Orchestra, one of the world’s leading orchestras, has partnered with Kaltura, developer of the first open source online video platform, to use online video for a wide range of the orchestra’s activities and programs.
“In today’s day and age, online video is really a must for any serious player in the music and entertainment world,” said Joanne Johnson, Online Marketing Manager at the London Symphony Orchestra. “Kaltura’s platform was really the only option for us due to its flexibility and wide breadth of functionality that enables us to launch both “basic” video publishing features as well as advanced interactive features for online-education and training purposes”.
The Orchesta’s global audience can now watch interviews with players and conductors as well as enjoy behind the scenes footage on lso.co.uk, powered by Kaltura. The Orchestra plans to soon use Kaltura’s online video platform to broadcast select concerts and to conduct video classes online. Kaltura’s interactive features will also be included in ‘Remix the Orchestra’, part of the LSO’s community and education program LSO Discovery, in which students would be able to remix the Orchestra’s CDs and videos.
“It’s an honor to be working with a leading musical powerhouse such as the London Symphony Orchestra,” said Ron Yekutiel, Chairman and CEO of Kaltura. “We were delighted to find a team of true innovators and influencers with out-of-the-box ideas and plans to not only publish video, but also to contribute to society and get people involved with forward-thinking programs. This is a great example of the real power of interactive online video.”