Atlanta-based Cardlytics has announced a partnership with Petach Tikva-based ActivePath on a joint marketing agreement that will enable retailers to embed offers into eStatements for banking customers to receive, view, and transact within email.
ActivePath’s breakthrough email banking technology redefines the way financial institutions communicate with their customers. By creating a secure email channel for bi-directional communication with customers, their solution simplifies and personalizes the digital banking experience. Cardlytics’ transaction marketing platform uniquely gives retailers a way to present relevant offers to targeted consumers – directly in their bank statement – where they are most likely to be noticed and acted upon. Retailers can quickly and easily adjust the placement of offers to maximize their results, providing a far higher level of efficiency than has previously been available with any other marketing vehicle.
“We are very pleased to enter into this marketing agreement with Cardlytics. By coupling our secure email banking system with Cardlytics’ transaction-driven marketing, banks have another communication channel available for retail offers. As a result, banks enhance the customer experience and improve the effectiveness of marketing offers to help increase the bottom line,” said Renan Levy, CEO of ActivePath.
Through this partnership, the two companies point out that banking customers can now receive enhanced offer-carrying eStatements directly into their inbox to be viewed and transacted from within the email message at their convenience without the need to log on to the bank’s website or download the statement. Additionally, the partnership will provide banks and retailers with the ability to utilize
transaction-based marketing in the eStatement, a win-win solution that can help increase transaction volume, enhance customer relationships and generate new revenue.
“Through our partnership with ActivePath, financial institutions can now further their capability by providing offers through secure email. We are excited about the opportunities this will bring to banks and their customers, and we look forward to working together to drive retail advertisers’ purchase activity through another communication channel,” added said Scott Grimes, CEO of Cardlytics.