AICC Members Collaborate: Amdocs Signs Agreement With ClickFox to Sell Customer Experience Analytics Solutions

February 17, 2009

clickfox1ClickFox, the pioneering leader of Customer Experience Analytics (CEA) software and solutions, today announced that it has signed an agreement with Amdocs to offer its award-winning CEA solution to service providers.  Clickfox has been an AICC member since 2004. AICC Chairman, Laurie Olivier of Veritas Venture Partners is on ClickFox’s board of directors.


Amdocs is the market leader in customer experience systems innovation, enabling world-leading service providers to deliver an integrated, innovative and intentional customer experience™ at every point of service. Amdocs provides solutions that deliver customer experience excellence, combining the software, services and expertise to help its customers execute their strategies and achieve service, operational and financial excellence. Amdocs has been an AICC member since 2005 and has large regional offices in the Atlanta area.

Under the agreement, Amdocs will utilize ClickFox CEA — a patented behavioral analysis engine that visually synthesizes all interaction channels to manage the “total customer experience” — as part of its service delivery to consulting clients worldwide. “Customer Experience Analytics has finally come of age — evolving from an interesting yet untested concept to a rapidly emerging strategic capability that has delivered demonstrable, hard ROI value to Fortune Global 500 companies and other industry-leading businesses around the world,” commented ClickFox CEO Marco Pacelli. “We’re extremely excited to be partnering with Amdocs, the innovative leader in customer experience systems and services. In both the best of times and the worst, ClickFox helps businesses focus on their most mission-critical priorities — from boosting customer loyalty to carving out wasteful inefficiencies — enabling them to successfully weather the storm and navigate to safer waters by shoring up the bottom line while also building sustainable competitive advantage.”

Transcending a limited single channel view, ClickFox CEA is the only customer experience analytics solution that visually synthesizes and analyzes every point of the multi-channel customer interaction process to deliver a complete, true understanding of the customer experience. ClickFox CEA represents the next-generation in customer management and intelligence, uniquely enabling businesses to dramatically boost the return-on-investment on their existing technologies—ranging from self-service automation systems to large enterprise systems. With the technical flexibility to work with a wide range of platforms, channels, technologies, and data formats,

ClickFox CEA has helped some of the nation’s largest telcos, financial institutions, and other leading Fortune 500 enterprises gain unprecedented visibility and understanding into the complex web of customer behavior that drives revenues, loyalty, and defections.

AICC Israeli Members presenting at the 2009 Mobile World Congress

February 15, 2009

The Mobile World Congress 2009 will take place in Barcelona next week (Feb 16-19), under the big cloud of uncertainty that the current economic downturn presents to the mobile industry. Reports are saying that the event organizers expect a 15% decline in the number of visitors, compared to the 54,000 who visited in 2008. Many mobile companies are also reducing their presence in the event, in light of the shrinking marketing budgets. 

Perhaps another sign of the times is the number of high profile keynote speakers, as if to show that the mobile giants are doing their best to push business forward.  A few names on the speaker-list are:

  • Steve Ballmer, Chief Executive Officer, Microsoft Corporation
  • Cesar Alierta, Chairman & Chief Executive Officer, Telefonica
  • Vittorio Colao, Chief Executive, Vodafone
  • Olli Pekka Kallasvuo, President and Chief Executive Officer, Nokia
  • Ralph de la Vega, President & Chief Executive Officer, AT&T Mobility
  • Dick Lynch, Executive Vice President & Chief Technology Officer, Verizon Communications Inc.

And the list goes on. 

The budget shrinkage also impacted the Israeli delegation to GSMA, which has been reduced from 60 to 46 companies this year. That said, we have to remain optimistic and remember that the most advanced technology innovations come from new entrants, not from the incumbents. Indeed, some of the Israeli companies participating in GSMA 2009 have exciting announcements to make.


Aerotel Medical Systems – (Ofer Atzmon) Aerotel Medical Systems is a world leading provider of modular telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. Aerotel’s solutions provide peace of mind and personal safety, improve quality of life and save costs. With a client base in over 45 countries around the globe, Aerotel is the winner of the “Innovation and Growth Strategy Leadership of the Year Award 2007″ by Frost & Sullivan. During Mobile World 2009 Aerotel will present home-telehealth systems, personal safety solutions, mobile ECG system, homecare data hubs, and remote monitoring software solutions.

Amdocs Mobile Money – The Amdocs Mobile Money solution enables service providers to tap into the fast-growing and profitable market of mobile financial transactions. Through our hub, service providers can benefit from new revenue opportunities and improved subscriber loyalty without undertaking significant capital expenditures.

Services enabled:

  •  Cross Border and Domestic Mobile Money Transfers 
  •  Mobile Payment, Electronic top-up and Commerce services 
  •  Mobile Banking 

The Amdocs Mobile Money Hub is a joint offering of Amdocs, the market leader in customer experience systems innovation, and Trivnet, the leading provider of mobile payments and commerce solutions. Visit us: MM2, Mobile Money Pavilion, Hall No.7.

Celltick Technologies – Celltick is the leading provider of idle screen mobile marketing solutions. Led byLiveScreen® Media – a unique managed service that transforms the idle screen into an interactive mobile media channel – Celltick leverages and personalizes the mobile phone to generate value throughout the mobile marketing ecosystem. Enabling cost-effective mass subscriber reach, creating unprecedented monetizing opportunities for operators, advertisers and content providers, and enhancing user experience, Celltick delivers on the promise of mobile marketing.

Nexperience– The Nexperience Handset Cloud service enables mobile application developers and content providers to remotely control a multitude of real mobile handsets located around the world, and automatically run test and validation procedures on them. Nexperience continuously provides immediate access to the latest and most popular devices through the service. Mobile operators and device manufacturers can utilise Nexperience’s unique Private Handset Cloud to provide partners with a secure environment where they can access new devices before they are launched commercially. Nexperience significantly reduces time-to-market and the cost and logistical effort needed to develop, test, deploy, and monitor new mobile services.

Pontis – Pontis is the creator of the Marketing Delivery Platform (MDP™) for Communication Service Providers, the only real time fulfillment and execution system for personalized and contextual marketing offers across platforms and channels. Using the Pontis MDP, marketers can package, re-price, cross sell and recommend services across lines of business using a large variety of best practice Business Templates™. Giving communication service providers the ability to mix and match highly relevant offers based on real time user behavior and triggers has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn.

TTI – Telecom – TTI Telecom is a leading provider of next generation Operations Support Systems (OSSs) to Communications Service Providers (CSPs) worldwide. For incumbent and emerging CSPs spanning fixed, mobile and cable markets, we provide a robust OSS platform that helps manage their networks and services effectively. The company’s Netrac product portfolio delivers an automated, proactive and customer-centric approach to Service Assurance, spanning service management, fault management and performance management and complemented by inventory synchronization and service activation. Netrac is compatible with multiple technologies and industry standards, and is uniquely positioned to bridge legacy, next-generation, convergent, and IMS Networks.

Source: VC Cafe

AICC Member Celltick Launches First Global Advertising Network for the Idle Screen

January 23, 2009

celltickCelltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick participated in AICC Business Exchange with Amdocs and at&t in April 2008

Celltick, the leading provider of idle screen mobile marketing,  announced the launch of, the world’s first web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick’s LiveScreen Media platform is operational. The platform was built in collaboration with BidVertiser an international ad network serving billions of ads per month, using a proprietary ad serving platform.

This announcement further reinforces Celltick’s stated media strategy. The first phase was to shift its business model from selling technology to managing a media channel for operators. These services have already achieved critical mass in their respective markets and are currently covering over 20 million users.

Stephen Dunford, CEO of Celltick, said: “Celltick is proud to be launching a global ad network specifically for the idle screen. The idle screen represents one of the biggest mobile advertising opportunities in the coming years, and we are already well placed to serve ads to millions of mobile customers around the world. provides a central hub for advertisers of all sizes to interact with customers on a local, personalized and timely manner.”

Full Press Release

Israeli WiMAX co Runcom acquires AICC Member Bamboo Media Casting

January 4, 2009

Bamboo Media Casting participated in AICC Business Exchange with Amdocs and at&t in April 2008. AICC member Veritas Venture Partners is an investor in the company.

This is Runcom’s second acquisition in as many weeks.

Globes, January 4

Mobile WiMAX solutions developer Runcom Technologies Ltd. has acquired Bamboo Media Casting Ltd. in an options swap deal. The acquisition comes less than a week after Runcom acquired most of IXI Mobile Inc.. The amount of the Bamboo acquisition was not disclosed, but Runcom founder and CEO Dr. Zion Hadad told “Globes”, “The task now is to strengthen these deals and move forward, which requires money.”

Full Globes article 

Mobile start-ups thrive in Israel

December 7, 2008

Mobile start-ups thrive in Israel

Levi Shapiro
December 5, 2008

By combining engineering talent, access to capital and a start-up friendly environment, Israeli companies have made their country a leader in the mobile media sector. But ICQ founder and Angel investor Yossi Vardi has a different explanation and more light-hearted explanation: the Jewish mother. “Nobody is harder to satisfy than a Jewish mother,” he said, relaying an old joke:

Q: How many Jewish mothers does it take to change a light bulb?
A: (In despondent, motherly voice) Don’t worry about me…I’ll just sit here in the dark.

According to the Israeli Export Institute, Israel has the world’s highest proportion of scientists and engineers with postgraduate education: 135 per 10,000, compared to 78 per 10,000 in the United States. Many engineers were first exposed to advanced communications technologies during their mandatory three-year military service, followed by degrees at world-class engineering universities such as Technion, Tel Aviv and Bar Ilan.

Today, in addition to home-grown players in the sector such as Comverse, Amdocs and IDB, more than 30 multi-national companies including Microsoft, Motorola, Cisco, HP and Texas Instruments, operate telco-related R&D facilities in Israel. This has created a pool of seasoned technologists with relevant expertise.

Another factor is access to risk-capital. Despite the global recession, 462 Israeli hi-tech companies raised moe than $1.75 billion last year–the most in six years and an eight percent increase over 2006 according to the Israeli Export Institute. Communications continues to be the sector with the most investment, representing 21 percent of all investment. More than half (61 percent) of that came from global venture capital companies with a local presence, such as Benchmark, Sequoia and Accel. The result is that Israel, with a population of only 7 million, ranks second in the world (after the United States) in funds raised by technology start-ups, according to the World Economic Forum, and third (after the United States and Canada) in number of NASDAQ-listed companies.

Take a stroll around the cafes of Hamenofim Street in Hertzelia Pituach (the Sand Hill Road of Israel) and you are just as likely to hear conversations in English or Russian as in Hebrew. The start-up scene has benefited greatly from immigration. Since the fall of the Soviet Union, more than one million Russian Jews have settled in Israel, many of them with technical skills.

 Jon Medved, CEO of video ringtone enabler Vringo, and a transplant from the United States himself, likened it to the Indian and Chinese entrepreneurs in Silicon Valley. “Immigrants are natural entrepreneurs… these people are making a start-up of their entire lives.” 

The greatest challenge for Israeli mobile media companies is scaling operations without a significant domestic market. Although Israel has more than 100 percent total mobile penetration, ARPU of $48 and 12 percent of handsets quantified as smartphones, the largest mobile operator (Cellcom) has only three million subscribers.

According to Ofir Leitner, founder of the Tel Aviv chapter of Mobile Monday, a global networking community for the mobile sector, “most start-ups view local operators as a beta site. They provide a reference point but you don’t expect to get rich from it.” As a result, Israeli start-ups, including Amobee (which provides mobile carriers with an advertising platform) and Jajah (consumer VOIP), maintain R&D in Israel but company headquarters are in Silicon Valley. Eventually, where to locate constitutes an important decision for all Israeli early-stage companies. Cellogic, which enables access to preferred mobile content with one-touch on the dormant screen, is typical. Although co-founder Justin Oberman is based in New York, co-founders Itamar Weisbrod and Avi Elias are debating whether to relocate all operations to the United States.

One defining characteristic of the Israeli mobile start-up scene is the quantity of repeat entrepreneurs. Avi Shechter, general manager of mobile Internet service and community provider Fring, previously founded ICQ.

“Provided lessons are learned from mistakes along the way, the journey is considered as valuable as the destination,” Shecter said. “It may take a few wrong turns but there is always an answer.”

Similarly, my6sense co-founders Barak Hachamov (seven start-ups) and Avinoam Rubinstain (three start-ups) have learned a few things along the way. “We lived though recessions. My6Sense is focusing like a laser… one platform and one market,” Hachamov said. The company uses artificial intelligence technology to bring personalized “digital intuition” toward finding the most relevant mobile content.

This ability to focus has allowed several Israeli mobile media start-ups launched during the last technology boom in 2000 to thrive in the present. For example, Infogin spent the previous eight years focused on developing technologies for delivering rich web experiences to any mobile device. Now Infogin works with carriers such as Telefonica and partners such as Microsoft, AOL and Comverse. Similarly, World Mate, which started eight years ago as a developer of PDA applications, eventually found an attractive niche in the mobile travel sector. Last month, the company announced a strategic investment from the Blackberry Partners Fund. World Mate CEO Nadav Gur says, “travel is the largest ecommerce vertical. World Mate is bringing all of that functionality and convenience to mobile.”

Another company that flourished during Mobile 1.0 is Mobixell. Focusing on the MMS user experience helped Mobixell win deployments with more than 250 mobile operators across the globe, including Vodafone, Verizon and Telefonica. Now Avichai Levy, executive vice president of marketing at Mobixell, wants to “help our carrier partners in other high-growth multimedia segments, particularly mobile advertising and mobile television.”

One disadvantage with the focus on the U.S. market is the lack of traction for many Israeli mobile media companies in Asia. Eyal Reshef, who heads the Israeli Mobile Association-an industry trade association dedicated to assisting Israeli-based mobile companies with business development overseas-has led delegations to India and the Far East. Not all companies have ignored Asia though. Clip in Touch, which was founded by multimedia veteran Rami Reshef with investment from Indigo founder Benny Landa, secured partnerships with and other Asian content portals. “One thing is for sure,” Reshef said. “Everybody wants to be Steven Spielberg.” The service allows users to develop personalized content for web and mobile messaging.

Similarly, Todacell, which has a platform for off-portal mobile advertising, has set up its only overseas office in Tokyo. According to Zvi Eshel, Todacell’s vice president of products, Todacell has focused heavily on Japan’s mobile advertising market from its inception.

Israeli mobile media start-ups need global partnerships and relationships to survive. Before entering into a partnership, it is recommended to conduct business over a meal. There is a Jewish saying, “worries go down better with soup.”

AICC Member PerSay Raises $2.4

November 27, 2008

PerSay joined AICC in April 2008, participated in the Amdocs/at&t business exchange, and presented at the October Security Committee Meeting (see presentation here)

Voice recognition co PerSay raises $2.4m
Published by: Globes

Voice biometrics company PerSay Ltd. Has raised $2.4 million from Teuza – A Fairchild Technology Venture Ltd. (TASE:TUZA), Shrem Fudim Technologies Ltd. (TASE:SFKT), and PerSay chairman Dr. Shuki Gleitman. Teuza has an option on a further investment of a similar amount next year.

PerSay develops and markets biometric voice identification products for use mainly by banks, insurance companies, mutual funds and telephony companies that require authentic customer verification to prevent incidences of identity theft and fraud.

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