AICC Israeli Members presenting at the 2009 Mobile World Congress

February 15, 2009

The Mobile World Congress 2009 will take place in Barcelona next week (Feb 16-19), under the big cloud of uncertainty that the current economic downturn presents to the mobile industry. Reports are saying that the event organizers expect a 15% decline in the number of visitors, compared to the 54,000 who visited in 2008. Many mobile companies are also reducing their presence in the event, in light of the shrinking marketing budgets. 

Perhaps another sign of the times is the number of high profile keynote speakers, as if to show that the mobile giants are doing their best to push business forward.  A few names on the speaker-list are:

  • Steve Ballmer, Chief Executive Officer, Microsoft Corporation
  • Cesar Alierta, Chairman & Chief Executive Officer, Telefonica
  • Vittorio Colao, Chief Executive, Vodafone
  • Olli Pekka Kallasvuo, President and Chief Executive Officer, Nokia
  • Ralph de la Vega, President & Chief Executive Officer, AT&T Mobility
  • Dick Lynch, Executive Vice President & Chief Technology Officer, Verizon Communications Inc.

And the list goes on. 

The budget shrinkage also impacted the Israeli delegation to GSMA, which has been reduced from 60 to 46 companies this year. That said, we have to remain optimistic and remember that the most advanced technology innovations come from new entrants, not from the incumbents. Indeed, some of the Israeli companies participating in GSMA 2009 have exciting announcements to make.


Aerotel Medical Systems – (Ofer Atzmon) Aerotel Medical Systems is a world leading provider of modular telecare and telemedicine solutions designed to transfer essential data over the telephone, mobile phone and the Internet. Aerotel’s solutions provide peace of mind and personal safety, improve quality of life and save costs. With a client base in over 45 countries around the globe, Aerotel is the winner of the “Innovation and Growth Strategy Leadership of the Year Award 2007″ by Frost & Sullivan. During Mobile World 2009 Aerotel will present home-telehealth systems, personal safety solutions, mobile ECG system, homecare data hubs, and remote monitoring software solutions.

Amdocs Mobile Money – The Amdocs Mobile Money solution enables service providers to tap into the fast-growing and profitable market of mobile financial transactions. Through our hub, service providers can benefit from new revenue opportunities and improved subscriber loyalty without undertaking significant capital expenditures.

Services enabled:

  •  Cross Border and Domestic Mobile Money Transfers 
  •  Mobile Payment, Electronic top-up and Commerce services 
  •  Mobile Banking 

The Amdocs Mobile Money Hub is a joint offering of Amdocs, the market leader in customer experience systems innovation, and Trivnet, the leading provider of mobile payments and commerce solutions. Visit us: MM2, Mobile Money Pavilion, Hall No.7.

Celltick Technologies – Celltick is the leading provider of idle screen mobile marketing solutions. Led byLiveScreen® Media – a unique managed service that transforms the idle screen into an interactive mobile media channel – Celltick leverages and personalizes the mobile phone to generate value throughout the mobile marketing ecosystem. Enabling cost-effective mass subscriber reach, creating unprecedented monetizing opportunities for operators, advertisers and content providers, and enhancing user experience, Celltick delivers on the promise of mobile marketing.

Nexperience– The Nexperience Handset Cloud service enables mobile application developers and content providers to remotely control a multitude of real mobile handsets located around the world, and automatically run test and validation procedures on them. Nexperience continuously provides immediate access to the latest and most popular devices through the service. Mobile operators and device manufacturers can utilise Nexperience’s unique Private Handset Cloud to provide partners with a secure environment where they can access new devices before they are launched commercially. Nexperience significantly reduces time-to-market and the cost and logistical effort needed to develop, test, deploy, and monitor new mobile services.

Pontis – Pontis is the creator of the Marketing Delivery Platform (MDP™) for Communication Service Providers, the only real time fulfillment and execution system for personalized and contextual marketing offers across platforms and channels. Using the Pontis MDP, marketers can package, re-price, cross sell and recommend services across lines of business using a large variety of best practice Business Templates™. Giving communication service providers the ability to mix and match highly relevant offers based on real time user behavior and triggers has been proven to deliver double digit improvements in ARPU, accelerate service adoption and to reduce churn.

TTI – Telecom – TTI Telecom is a leading provider of next generation Operations Support Systems (OSSs) to Communications Service Providers (CSPs) worldwide. For incumbent and emerging CSPs spanning fixed, mobile and cable markets, we provide a robust OSS platform that helps manage their networks and services effectively. The company’s Netrac product portfolio delivers an automated, proactive and customer-centric approach to Service Assurance, spanning service management, fault management and performance management and complemented by inventory synchronization and service activation. Netrac is compatible with multiple technologies and industry standards, and is uniquely positioned to bridge legacy, next-generation, convergent, and IMS Networks.

Source: VC Cafe

AICC Member Celltick Launches First Global Advertising Network for the Idle Screen

January 23, 2009

celltickCelltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen(TM) Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick participated in AICC Business Exchange with Amdocs and at&t in April 2008

Celltick, the leading provider of idle screen mobile marketing,  announced the launch of, the world’s first web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick’s LiveScreen Media platform is operational. The platform was built in collaboration with BidVertiser an international ad network serving billions of ads per month, using a proprietary ad serving platform.

This announcement further reinforces Celltick’s stated media strategy. The first phase was to shift its business model from selling technology to managing a media channel for operators. These services have already achieved critical mass in their respective markets and are currently covering over 20 million users.

Stephen Dunford, CEO of Celltick, said: “Celltick is proud to be launching a global ad network specifically for the idle screen. The idle screen represents one of the biggest mobile advertising opportunities in the coming years, and we are already well placed to serve ads to millions of mobile customers around the world. provides a central hub for advertisers of all sizes to interact with customers on a local, personalized and timely manner.”

Full Press Release

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